In 3 minutes, know which leads are ready to buy—and which are wasting your time.
Free • 3 minutes • No signup required
Budget, Authority, Need, Timeline. Four questions. But you can check all four boxes and still lose the deal because you never scored the champion, the status quo risk, or the competition.
They had budget. They had authority. But no urgency. No champion. No consequence for doing nothing. And you spent three months trying to close a ghost.
10 criteria. 50 points. Know within 3 minutes whether to pursue hard, qualify deeper, or walk away before you waste another week.
They don't chase every opportunity. They score their leads. And they walk away from deals that won't close—freeing up time to work the ones that will.
10 criteria. 3 minutes. Know if this lead is worth your time.
You've scored one lead. But real qualification is a system, not a one-time calculation. Let's build that system together.
15 minutes with Raju. Learn how to qualify ruthlessly.
BANT (Budget, Authority, Need, Timeline) was created in 1980 by IBM. Modern B2B sales involves 6-10 stakeholders, longer cycles, and complex buying processes. Checking four boxes doesn't predict whether a deal will close — it just tells you if they're vaguely interested.
This calculator uses a modern qualification framework across four categories: Problem & Need (severity, fit, status quo risk), Buying Process (decision maker, champion, competition), Resources (budget, timeline), and Success Indicators (previous wins, implementation readiness).
40-50: PURSUE — Strong opportunity, prioritize this deal. 25-39: QUALIFY — Promising but needs work on weak areas. 15-24: NURTURE — Not ready now, keep in touch. Under 15: WALK — Too many red flags, don't invest time.
Ruthless qualification doesn't reduce revenue — it increases it. When you stop chasing 20-30% of unqualified leads, you free up 20-30% more time for deals that can actually close. Most reps find their win rates jump 15-25% after implementing proper lead scoring.
Lead scoring is a methodology to rank prospects based on their likelihood to buy. It assigns points across multiple criteria — from pain severity to budget availability — creating a composite score that helps reps prioritize their time on deals most likely to close.
BANT only checks four surface-level boxes. Modern B2B deals require understanding champion strength, competition status, status quo risk, and implementation readiness. A prospect can have Budget, Authority, Need, and Timeline — and still never buy because they have no champion or urgent consequence for inaction.
On a 50-point scale, leads scoring 40+ should be top priority. 25-39 need additional qualification work. 15-24 should be nurtured but not actively pursued. Below 15 indicates too many red flags to invest significant time. These thresholds should be calibrated to your specific sales cycle and deal size.
Critical. Our data shows deals with a strong internal champion close at 3x the rate of those without. A champion sells when you're not in the room, navigates internal politics, and alerts you to risks. No champion = no advocate = very low probability of closing in complex B2B sales.
Yes, but strategically. Leads scoring below 15 should be moved to marketing nurture — not deleted. Circumstances change. But actively pursuing them is a waste of selling time. The goal isn't to reject people, it's to allocate your limited hours to deals with the highest probability of closing.